It's understandable to be cautious of unsolicited sales calls but dismissing them outright could mean overlooking valuable opportunities for innovation and growth.
While there’s no doubt media has become very niche in its approach in super-serving very segmented audiences, local radio can still win by having trusted, informed, and well-versed hosts...
Talk radio and other traditional media are constantly exploited by slick professional manipulators of public opinion who operate at every level of political influence from the White House Press Secretary down to your local school district’s media department.
"We have created a WFNZ community. Yeah, we might argue about sports takes most days, but when a member of our radio family is suffering, you are there for them."
Maybe we’ve already reached the point where news doesn’t move the needle, when people have already made up their minds about everything and don’t care for anything beyond “I know what I know.”