Gorman’s signature “Got it!” when a Celtics’ player hit a big shot will reverberate in Beantown forever, while Edwards’ “in your face” and “juicy rebound” will elicit smiles for years to come.
This same strategy can apply to a story that may pre-date your time in the market where you’re hosting your show. Study up, but lean on those who know.
"It's just about reaching the most people where they're at. That's how we went about it. We just learned early on to always try to be a step ahead in what's coming."
“If you’re gonna literally sit there and want to spend an hour or two, I got to make sure it’s entertaining, you’re engaged, but also informed and not gonna hit the button."