The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.
"Many in that situation would wish a listener well and move on to the next call or topic. Not everyone would leap into action to find a treatment center for an audience member."
Consistent advertising isn’t glamorous; it lacks the adrenaline rush of a flashy campaign yelling about buying from you by the end of the month. Yet, it’s the steady marathon that yields sustainable results.
It’s a chance to show off our pop culture knowledge, embrace the top pop culture story of the year, lean into the football angle and prove to the listeners across our cities that we aren’t one-trick ponies reading Presidential polls.
You’ll know when you’ve found it; it hits you the day you realize you've grown up when after years of just talking, you know who you are when you pop that mic.