In News Radio, Words Matter

We shouldn’t tell our interview subjects how to speak, but learning to choose our own words carefully distinguishes our ability to tell a story.

Negotiating Media Advertising Purchases

Negotiating media advertising for your SMB requires a strategic approach beyond the transactional. You can create authentic win-win situations by doing the research, being flexible, and focusing on relationship-building.

Steve Cohen to Receive The Jeff Smulyan Award at the 2024 BSM Summit

"For the past two decades, this gentlemen helped develop and build one of the finest sports radio networks in the industry."

Justin Craig Sees New ESPN Radio Lineup Gain Traction

“I don't think we're in a position in the industry anymore where you just take one person and think, okay, this is, the gold standard. Everybody has to live up to that.”

Are There Media Opportunities in the Wake of Mass Layoffs?

Maybe the way to fight the trash news sources is to do what they do, just with the truth. But monetizing that… I dunno.

6 Radio Pet Peeves

Ok, this is what angers me. Am I truly an angry little man?

If Tom Brady Bumps Greg Olsen on FOX, CBS Should Pair Him with Jim Nantz

If I’m CBS, I am on the phone with Greg Olsen’s agent YESTERDAY, about joining the number one booth on the network.

Analysts Like Tom Brady Will Need to Explain “Football Math” to NFL Fans

"Beginning next season, it’ll be (Tom Brady's) job to explain football thinking to casual viewers in a way that helps them enjoy a broadcast and want to stick around."

Chris Ryan May Be the Most Important Voice You Don’t Know

Every four years, he may be one of the most impactful journalists in the country.

Social Studies: Mason Burgin, Front Office Sports

"We measure a lot of our posts by impressions. That's something that partners really care about. We're able to go to partners and tell them that last month we did 200 million monthly impressions across social and internally that's what we use as a barometer for success."

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