Customer-Centric Strategy For Reaching Radio Ad Buyers
This strategy will only take 30 seconds of research before your next discovery or cold sales call.
One Question Every News/Talk Radio Host Needs to Answer Truthfully
Everyone hates listening to themselves. Everyone. Now, since that is a truth, we can all agree on why should you listen to yourself.
The Court of Public Opinion Favors Jason Benetti Over The Chicago White Sox
I always have gotten the feeling that organizations do not understand that pressure, or respect that big assignment. They tend to look at the broadcasters as if they are a dime a dozen.
Comparing ESPN BET to ESPN Mobile Isn’t Fair
I have a hard time believing Steve Jobs would call ESPN BET "the dumbest f***ing idea I've ever heard".
How News/Talk Radio Can Lead the Charge for the Season of Giving
It doesn’t have to be original. It simply needs to be something that is light, good for the community, and actually attainable at little to no cost.
Fox News Leads Coverage of Final Speaker of the House Vote
Not far behind was ABC which interrupted regular programming from 1:49-2:03 PM.
News Media Has Completely Lost Context on Polls
Year-out polls are rarely accurate predictors of the actual election.
How a Post-It Note Led Andrew Wilkow to Talk Radio Stardom
"Talk radio fell into my lap. I always thought radio was the ivory tower and talk radio was the penthouse. I didn't think I had the class to get in."
No Satisfying Answers in Toucher & Rich Divorce
“That is the thing about professional partnerships. While many people and departments can benefit from their success, at the end of the day, their fate rests in the hands of just two people.”
Finding the PPM Meter in the Haystack
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.
