Why Sports Radio Advertising Works at Christmas
Men's significant role in holiday shopping, last-minute shopping tendencies, and diverse interests make them an ideal target audience.
Al Michaels Deserves the Benefit of the Doubt
These announcing jobs may look easy, but that’s only because of the extremely talented men and women who hold these positions.
Talk Radio Needs to Reimagine Call Screening
Allowing listeners on the air does provide a certain risk. It can even be dangerous, exciting, and fun.
Is ‘Sports Radio’ Becoming ‘NFL Radio’?
If you think your audience only cares about the NFL, you're missing a gigantic segment of potential listeners.
How a News/Talk Radio Host Decided to Develop a TikTok Strategy
Will it help grow my audience? Doubtful. But it might. And it’s time to try.
OutKick’s Riley Gaines Isn’t Looking For Self-Advancement, It’s All About the Cause
"I've been doing what I've been doing selflessly. It's not about me, it's not about personal advancement, it's not about money or anything like that. It's truly about the mission."
ESPN Still a Cash Cow in Changing World
“The people using the information to make content will focus on the word ‘down.’ The people using the information to make investments will focus on the word ‘billion.’”
Should You Pay For News/Talk Radio Guests?
If adding targeted, interesting, appointment-listening guests to your station can make a sizable impact on your ratings.
Do Nielsen Survey Response Rates Still Matter?
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.
Blake Taylor Has Seen Both News Radio and KMJ Change During His Tenure
"These days, you're running multiple social media sites, multiple podcasts that you're in charge of, and streaming that you must maintain."
