The 2023 BSM Summit is five months away but the process to build sports media's annual industry event continues. We've already announced 11 participants...
The agreement, while expected -- perhaps not this early, but expected -- did still leave several questions that I'm not sure can be answered immediately.
I am not keen on using the research that radio reaches 92% of everybody. I don't know many clients who can afford to buy enough radio to get a 92% reach.