2 Lessons the Dr. Pepper Jingle Can Teach News/Talk Radio Pros
Dr. Pepper is a billion-dollar brand. And yet, no one is too big to benefit from being liked.
Jesse Watters Shouldn’t Change a Thing About How He Treats Jessica Tarlov on The Five on FOX News
The entire appeal of The Five is rooted in tension. The show is not a polite seminar.
The NFL Owns the Blueprint for Championship Dominance No Matter the Teams Involved
"Is there a matchup the NFL prefers among its final four? No. The question does not deserve airtime this week. Save the column inches, radio segments, and television debates."
Why A.I. Is Forcing Radio To Adapt Faster Than Ever
"The future will be guided by algorithms, but it will also be driven by talent—programming, on-air, and creative professionals—who know how to merge innovation with personality."
The 3 Things Talk Radio Hosts Need to Master to Be Successful
Give reasons to keep listening. Storytelling is part of a listener-focused experience.
The 2026 Barrett Media Audio Summit Reveals Its First 22 Speakers
"This event is designed to serve executives, managers, programmers, talent, sales/advertising professionals, and anyone who has an interest in better understanding the audio business."
Is Nielsen Willing to Burn Nationwide Ratings to Save Its Margins?
"We’ve seen the first crack in a 60-year reign of radio audience measurement."
ESPN’s College Football Playoff Formula May Not Work for the Super Bowl in 2027
"For 12 years, ESPN has treated the College Football Playoff National Championship like its Super Bowl. Now, it finally has the real one. That does not mean it should treat it the same."
As ’80s and ’90s Rise in Classic Rock, What’s the Future of ’60s and ’70s?
How do we manage some of the artists and songs that, once upon a time, were the biggest in the format?
Tony Dokoupil Has Already Failed His Promise to Make CBS Evening News More ‘Transparent’ and ‘Accountable’ Than Walter Cronkite
Maybe it's an early rush to judgment, but it's hard to see how he can ever surpass the promises he set out before taking over the venerable newscast.
