How Sports Radio Can Change the Playbook on the Holiday Music Format Flips

"This holiday season, don’t just watch the ratings slide toward jingles and bells. Fight for every listener"

The Disney vs YouTube TV Spat Had a Hidden Message to the Cable News Industry

If you didn't pick up on this, you're out of touch.

Why Refilling the News/Talk Radio Listener Funnel Matters More Than Ever

There is a war for people’s attention. It’s a huge battle. It starts with making sure your station or show is focused on the right things.

Three Lessons ESPN Taught Other Networks for Their Upcoming Carriage Disputes

"Was there anything to learn from this dispute that ESPN and other sports networks can change their approach next time? Because there will be a next time"

The Aging Audience Problem for Classic Rock Is Overstated and Here’s the Proof

We should work harder to fan the flames by giving our audience the benefit of our insights, resources, and connections.

Reviving the Radio Industry Requires Bold Ideas, Not Band-Aids

The collective brain power of the people remaining in the radio business can surely come up with ideas that would catch the public’s attention and make money, right?

The Major Mistakes MSNBC Made in Its Transition to MS NOW

In an increasing digital world, these things matter.

What Jim Avila Taught Me About the Television News Industry, And Life in General

If I had a question, he answered it. If I needed insight on a network, an executive, or a talent, he had it. Jim could walk me through topics in a way that made the complicated seem obvious.

Will Sports Fans Take a Stand as the ESPN, YouTube TV Dispute Continues

"Will we ever truly say enough is enough? Or will we keep refreshing the app, muttering under our breath, waiting for the next billion-dollar pout-fest to take the games away?"

What if Radio Ratings Were Based on Production?

"Those of us inside radio obsess over imaging. We hang on every word and share our epic creations like we’ve just solved all tune-out. For regular listeners, though — our zips and zaps are just commercials."

Popular

Point to Point Marketing