"FOX Sports broadcast of the American League East division rivalry between the Boston Red Sox and New York Yankees was part of a Baseball Night in America broadcast window that averaged 3.05 million viewers."
“You really wish the top echelons of the company would come out publicly and say, ‘60 Minutes, for example, is a crown jewel of American journalism, and we stand by it 100%.' I haven’t heard that.”
A media buyer suggested demand was at such a level that NBC may end up deciding to approach the league about allowing more commercial time for the event.