Tag: 3-minute qualifier

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Nikki Nite Knows the Battle For Time and Attention is Tougher Than Ever For Radio

Features Jeff Lynn Jeff Lynn -
"Anybody can play a Taylor Swift song, but not anybody can talk about Taylor Swift in the same way a particular personality would.”

93.1 The Mountain’s ‘ICE’ Credits the 3-Minute Qualifier For Making Her Sharper

Features Charese Fruge Charese Fruge -
"It’s made my breaks tighter, and honestly, more impactful,” says Ice

NAB Show 2025 Takeaway: Radio Is Pulling Together

Radio Jeff Lynn Jeff Lynn -
“There is an enthusiastic feeling here at the NAB show around Radio as one part of a greater platform of audio. - Mike McVay

Nielsen’s 3 Minute Qualifier Will Be A Game Changer

Columns Bob Lawrence Bob Lawrence -
Nielsen recently changed from a 5-minute radio qualifier to a 3-minute qualifier. What a difference this should make in the industry.

The Pulse: 3-Minute Qualifier, Community Connections, And Radio Industry Happenings

Columns Jeff Lynn Jeff Lynn -
With the January 2025 PPM survey, Nielsen has implemented its new 3-minute qualifier.

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."