Tag: 3-minute qualifier
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Nikki Nite Knows the Battle For Time and Attention is Tougher Than Ever For Radio
"Anybody can play a Taylor Swift song, but not anybody can talk about Taylor Swift in the same way a particular personality would.”
93.1 The Mountain’s ‘ICE’ Credits the 3-Minute Qualifier For Making Her Sharper
"It’s made my breaks tighter, and honestly, more impactful,” says Ice
NAB Show 2025 Takeaway: Radio Is Pulling Together
“There is an enthusiastic feeling here at the NAB show around Radio as one part of a greater platform of audio. - Mike McVay
Nielsen’s 3 Minute Qualifier Will Be A Game Changer
Nielsen recently changed from a 5-minute radio qualifier to a 3-minute qualifier. What a difference this should make in the industry.
The Pulse: 3-Minute Qualifier, Community Connections, And Radio Industry Happenings
With the January 2025 PPM survey, Nielsen has implemented its new 3-minute qualifier.