Tag: 3-minute qualifier

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Nikki Nite Knows the Battle For Time and Attention is Tougher Than Ever For Radio

Features Jeff Lynn Jeff Lynn -
"Anybody can play a Taylor Swift song, but not anybody can talk about Taylor Swift in the same way a particular personality would.”

93.1 The Mountain’s ‘ICE’ Credits the 3-Minute Qualifier For Making Her Sharper

Features Charese Fruge Charese Fruge -
"It’s made my breaks tighter, and honestly, more impactful,” says Ice

NAB Show 2025 Takeaway: Radio Is Pulling Together

Radio Jeff Lynn Jeff Lynn -
“There is an enthusiastic feeling here at the NAB show around Radio as one part of a greater platform of audio. - Mike McVay

Nielsen’s 3 Minute Qualifier Will Be A Game Changer

Columns Bob Lawrence Bob Lawrence -
Nielsen recently changed from a 5-minute radio qualifier to a 3-minute qualifier. What a difference this should make in the industry.

The Pulse: 3-Minute Qualifier, Community Connections, And Radio Industry Happenings

Columns Jeff Lynn Jeff Lynn -
With the January 2025 PPM survey, Nielsen has implemented its new 3-minute qualifier.

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."