Tag: 97.1 The Drive

Browse our Latest articles!

How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

0
Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Barrett Media’s Top 20 Classic Rock Radio Shows of 2025

2025 Jason Barrett Jason Barrett -
"Two hundred (200) Classic Rock radio shows were eligible for voting consideration this year."

Barrett Media’s Top 20 Classic Rock Radio Program Directors of 2025

2025 Jason Barrett Jason Barrett -
"Sixty two (62) Classic Rock program directors appeared on ballots turned in by our voters."

97.1 The Drive Adds Tim Virgin to Afternoon Drive

Music BMM Staff BMM Staff -
“A few months away was long enough to remind me exactly where I belong--on a legendary station in the city I love, talking about the music that raised me..."

Radio Format Evolution: Keeping Classic Hits Fresh For the Next Generation

Columns Kevin Robinson Kevin Robinson -
"Stations are actively evolving their formats as the core listener demographic ages and as younger listeners enter the 35-54 target."

Dan Bernstein Teases Explanation of Exit From 670 The Score for First ‘Unfiltered’ Episode

Radio BSM Staff BSM Staff -
"I’ve got sports thoughts. And the cool thing about Unfiltered is stick to sports — that is over. I don’t have to stick to anything anymore."

The Pulse: Extend Your Promotions

Columns Jeff Lynn Jeff Lynn -
Stations run big promotions that spans several weeks, culminating in the big moment of awarding the prize and announcing the winner. Then what? Far too often, nothing.

Barrett Media’s Top 20 Classic Rock Radio Shows of 2024

2024 Jason Barrett Jason Barrett -
"77 Classic Rock radio shows appeared on ballots turned in by our voters."

Barrett Media’s Top 20 Classic Rock Radio Program Directors of 2024

2024 Jason Barrett Jason Barrett -
"53 Classic Rock radio program directors appeared on ballots turned in by our voters."

Adam Reader To Debut New Weekly Classic Rock Show.

Music BMM Staff BMM Staff -
“As a kid growing up in a small town in Idaho, my dad raised me on Rock ‘N’ Roll, and like many Gen-Xers, Classic Rock radio and MTV, when they used to play music, were my windows to the world."

Popular

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Columns 0
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.