Tag: 97.1 The Drive
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97.1 The Drive Lands Rock Personality Lauren Elwell
Hubbard Radio Chicago has hired Lauren "Lern" Elwell as an evening host at 97.1 The Drive (WDRV). The Chicago-area native joins the station's award-winning...
Bob Stroud Hosts Final “Ten at 10” On WDRV Chicago
Stroud's departure marks the end of an era for Chicago classic rock radio.
Barrett Media’s Top 20 Classic Rock Radio Shows of 2025
"Two hundred (200) Classic Rock radio shows were eligible for voting consideration this year."
Barrett Media’s Top 20 Classic Rock Radio Program Directors of 2025
"Sixty two (62) Classic Rock program directors appeared on ballots turned in by our voters."
97.1 The Drive Adds Tim Virgin to Afternoon Drive
“A few months away was long enough to remind me exactly where I belong--on a legendary station in the city I love, talking about the music that raised me..."
Radio Format Evolution: Keeping Classic Hits Fresh For the Next Generation
"Stations are actively evolving their formats as the core listener demographic ages and as younger listeners enter the 35-54 target."
Dan Bernstein Teases Explanation of Exit From 670 The Score for First ‘Unfiltered’ Episode
"I’ve got sports thoughts. And the cool thing about Unfiltered is stick to sports — that is over. I don’t have to stick to anything anymore."
The Pulse: Extend Your Promotions
Stations run big promotions that spans several weeks, culminating in the big moment of awarding the prize and announcing the winner. Then what? Far too often, nothing.
Barrett Media’s Top 20 Classic Rock Radio Shows of 2024
"77 Classic Rock radio shows appeared on ballots turned in by our voters."
Barrett Media’s Top 20 Classic Rock Radio Program Directors of 2024
"53 Classic Rock radio program directors appeared on ballots turned in by our voters."