"Whether it comes in the playoffs or the regular season, it’s an unmistakable, yet simple way to convey the message that something extraordinary has just happened."
"The NBA enjoyed tremendous digital success too with its app and social media platforms amassing a total of 2.6 billion views, 46% higher than last year’s total."
"Game 1 of the Kings/Warriors series averaged 6.26 million on Saturday night. The broadcast peaked at 7.56 million from 11-11:15 p.m. eastern. It placed third as the most-watched series opener in the last 20 years."
"There very well could be a PR hit of some sort, but Disney is, at its core, a content company. The NBA is some of ESPN’s and ABC’s best sports content."
Hylton joined MS NOW in April 2025 as a reporter and co-anchor of The Weekend: Primetime. Now, her first solo anchoring role gives the network an opportunity to showcase her journalism across a larger platform.