Tag: Ad Sales

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

VSiN Partners With Mission Media AI To Lead Ad Sales for Network

Business BSM Staff BSM Staff -
"We’re thrilled to partner with Mission Media AI to grow the value of our business and support our ongoing focus on rapid expansion."

How Media Salespeople Handle Clients After the Sale Can Make Them the Hero or the Goat

Sales Meeting Dave Greene Dave Greene -
After a brief hiatus for Super Bowl week, we are back, and our sales meeting today is about the final step in the six-step...

Meet the Leaders: Tina Murley, Beasley Media Group

"Meet The" Series Demetri Ravanos Demetri Ravanos -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Media Research: Can They ALL Be Right?

Business Jeff Caves Jeff Caves -
Media advertisers and sellers are bombarded with media research and data from various sources. Remarkably, most research presented to clients usually indicates they are...

Real Time Bidding Comes to Radio Sales

Columns Jeff Caves Jeff Caves -
"The radio ad sales market is transforming profoundly, with real-time bidding and audience-centric approaches taking center stage."

The Marketing Funnel Was Built For Radio Sales

Columns Jeff Caves Jeff Caves -
"It's the perfect addition to the Consultant Sell."

Get Curious About ChatGPT And Find Out What It Can Do For Sellers

Columns Jeff Caves Jeff Caves -
"The options are endless for how this technology can help you."

DraftKings Ranks Top 10 In National Radio Ad Buys

Radio BSM Staff BSM Staff -
In 2021, DraftKings spent $26 million on national radio for it's betting service. It was the most by any sportsbook in the country and the only one to crack the top ten of companies in all of radio ad spends.

Erwin Ephron Made Advertising What It Is Now & His Advice Still Works

Columns Jeff Caves Jeff Caves -
"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."

How Do We Sell Local Podcasts?

Columns Jeff Caves Jeff Caves -
"The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn't exist and they want to show support."
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."