Tag: Ad Sales

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

VSiN Partners With Mission Media AI To Lead Ad Sales for Network

Business BSM Staff BSM Staff -
"We’re thrilled to partner with Mission Media AI to grow the value of our business and support our ongoing focus on rapid expansion."

How Media Salespeople Handle Clients After the Sale Can Make Them the Hero or the Goat

Sales Meeting Dave Greene Dave Greene -
After a brief hiatus for Super Bowl week, we are back, and our sales meeting today is about the final step in the six-step...

Meet the Leaders: Tina Murley, Beasley Media Group

"Meet The" Series Demetri Ravanos Demetri Ravanos -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Media Research: Can They ALL Be Right?

Business Jeff Caves Jeff Caves -
Media advertisers and sellers are bombarded with media research and data from various sources. Remarkably, most research presented to clients usually indicates they are...

Real Time Bidding Comes to Radio Sales

Columns Jeff Caves Jeff Caves -
"The radio ad sales market is transforming profoundly, with real-time bidding and audience-centric approaches taking center stage."

The Marketing Funnel Was Built For Radio Sales

Columns Jeff Caves Jeff Caves -
"It's the perfect addition to the Consultant Sell."

Get Curious About ChatGPT And Find Out What It Can Do For Sellers

Columns Jeff Caves Jeff Caves -
"The options are endless for how this technology can help you."

DraftKings Ranks Top 10 In National Radio Ad Buys

Radio BSM Staff BSM Staff -
In 2021, DraftKings spent $26 million on national radio for it's betting service. It was the most by any sportsbook in the country and the only one to crack the top ten of companies in all of radio ad spends.

Erwin Ephron Made Advertising What It Is Now & His Advice Still Works

Columns Jeff Caves Jeff Caves -
"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."

How Do We Sell Local Podcasts?

Columns Jeff Caves Jeff Caves -
"The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn't exist and they want to show support."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."