Tag: Ad Sales
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VSiN Partners With Mission Media AI To Lead Ad Sales for Network
"We’re thrilled to partner with Mission Media AI to grow the value of our business and support our ongoing focus on rapid expansion."
How Media Salespeople Handle Clients After the Sale Can Make Them the Hero or the Goat
After a brief hiatus for Super Bowl week, we are back, and our sales meeting today is about the final step in the six-step...
Meet the Leaders: Tina Murley, Beasley Media Group
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...
Media Research: Can They ALL Be Right?
Media advertisers and sellers are bombarded with media research and data from various sources. Remarkably, most research presented to clients usually indicates they are...
Real Time Bidding Comes to Radio Sales
"The radio ad sales market is transforming profoundly, with real-time bidding and audience-centric approaches taking center stage."
The Marketing Funnel Was Built For Radio Sales
"It's the perfect addition to the Consultant Sell."
Get Curious About ChatGPT And Find Out What It Can Do For Sellers
"The options are endless for how this technology can help you."
DraftKings Ranks Top 10 In National Radio Ad Buys
In 2021, DraftKings spent $26 million on national radio for it's betting service. It was the most by any sportsbook in the country and the only one to crack the top ten of companies in all of radio ad spends.
Erwin Ephron Made Advertising What It Is Now & His Advice Still Works
"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."
How Do We Sell Local Podcasts?
"The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn't exist and they want to show support."