"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"Talking with Classic Rock Program Directors, there is a line in the sand between some types of rock music from the nineties that’s difficult to cross"
"If leaders, talent, and business professionals value the content and respect those writing it, that trumps general interest. I care more about reaching the right audience than the largest audience."
Luckily for Classic Rock stations, there are a lot of options that could help win the night without adding costs or creating additional burdens for existing staff.
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."