Tag: AM/FM Radio
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Edison Research: AM/FM Dominates Ad-Supported Car Audio
"Advertisers chasing young listeners therefore still find most of them on broadcast frequencies."
What News/Talk Radio Has to Do to Compete With Low Podcasting Spot Loads
If AM/FM radio wants to hold its ground, the programming has to earn every one of those extra ad minutes.
Why Radio Needs to Embrace a Subscription Model for Digital Content
Radio, meanwhile, has leaned on a single revenue stream for decades: advertising. That's it. That's the model. It's outdated. And most know it. So, how do we change it?
Afternoon Radio Listening Gaining Ground as Mornings Slip, New Crowd React Media Data Shows
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
Edison Research: 13-34 Year Old Demographic Spend Most Daily Time Listening to Audio
"Adults 18+ averaged three hours and 54 minutes per day in Q4 2025. Moreover, 13–34 year-olds outpace that demographic by more than 30 minutes."
Jacobs Media Techsurvey 2026: AM/FM Radio Listening Hits All-Time Low as Digital Surges to 44%
"Last year, broadcast was five points higher, and digital was five points lower. So there's been meaningful movement this year."
74% of New Vehicles Now Feature HD Radio, 2026 Quu In-Vehicle Visuals Report Shares
HD Radio inclusion has risen since 2024, the Quu data shows.
Edison Research: Podcast Listening Dominates AM/FM Radio in Younger Listeners
"The dominance of podcast listening among younger age cohorts can certainly be attributed to their preference for on-demand content that also includes visual elements, qualities specific to podcasts and not radio."
Are Radio Leaders in Tune with What Actually Matters to Employees?
I think there's a giant disconnect between what radio leaders think employees want and what they actually value.
84% of Americans Listen to AM/FM Radio Weekly, New FMR/Eastlan Data Shows
Of the 84% listening to AM/FM radio weekly, two-thirds said they did it with a terrestrial radio signal.