Tag: AM/FM Radio
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Afternoon Radio Listening Gaining Ground as Mornings Slip, New Crowd React Media Data Shows
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
Edison Research: 13-34 Year Old Demographic Spend Most Daily Time Listening to Audio
"Adults 18+ averaged three hours and 54 minutes per day in Q4 2025. Moreover, 13–34 year-olds outpace that demographic by more than 30 minutes."
Jacobs Media Techsurvey 2026: AM/FM Radio Listening Hits All-Time Low as Digital Surges to 44%
"Last year, broadcast was five points higher, and digital was five points lower. So there's been meaningful movement this year."
74% of New Vehicles Now Feature HD Radio, 2026 Quu In-Vehicle Visuals Report Shares
HD Radio inclusion has risen since 2024, the Quu data shows.
Edison Research: Podcast Listening Dominates AM/FM Radio in Younger Listeners
"The dominance of podcast listening among younger age cohorts can certainly be attributed to their preference for on-demand content that also includes visual elements, qualities specific to podcasts and not radio."
Are Radio Leaders in Tune with What Actually Matters to Employees?
I think there's a giant disconnect between what radio leaders think employees want and what they actually value.
84% of Americans Listen to AM/FM Radio Weekly, New FMR/Eastlan Data Shows
Of the 84% listening to AM/FM radio weekly, two-thirds said they did it with a terrestrial radio signal.
AM/FM Radio Reaches New In-Car Usage Highs, Edison Research Data Shows
Of all ad-supported in-car listening, 83% is spent with AM/FM radio.
Baseball’s Biggest Global Event Still Ignores Massive Opportunity on Terrestrial Sports Radio
"For a sport built on daily dialogue and generational fandom, leaving AM/FM sports radio on the sidelines turns what should be a grand slam opportunity into yet another swing and a miss."
Why Pierre Bouvard Believes Sports Radio Is One of Audio’s Most Attractive and Important Formats
"There is so much new breaking news every day in the world of sports. It’s not playing ‘Stairway to Heaven’ again. Literally, every time you tune in there is something new going on."