Tag: AM/FM Radio
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AM/FM Radio Accounts for 62% of Daily Time Spent Listening in 3rd Quarter, New Nielsen Data Shows
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
What the Latest Edison Research Share of Ear Data Means for the Radio Industry
"The variable that matters the most by far, is age. It's like three different worlds."
AM/FM Radio Local Revenue Forecasted at $12 Billion in 2025, BIA Advisory Services Data Shows
“The main takeaway -- in terms of trends from all of that information -- is that radio is still a very important ad platform.”
Younger Marketing Agency Employees Plan to Increase Radio Spending, Borrell Associates Data Shows
"They're now interested in greater marketing diversity.”
How Radio Can Void the Risk of Joining the Island of Misfit Media
The assignment, then, for radio is to come up with ways to make itself useful in a way that people will not abandon.
Is AM/FM Radio Still Worth It For Listeners Despite the Commercial Conundrum?
It’s a wonderful research question without a conclusive answer.
Podcasts Now Equal AM/FM Radio in 18 to 29 Demo, Edison Research Data Shows
A new milestone in audio consumption has been reached. Edison Research’s latest Share of Ear study reveals that podcast listening among 18- to 29-year-olds...
Why News/Talk Radio Hosts Should Still Prioritize Their Live Audiences in an On-Demand/Podcast World
The live radio show is -- and needs to be -- the flagship product. It feeds the podcast. Not the other way around.
64% of Ad Supported Audio Listening Spent with AM/FM Radio, New Nielsen and Edison Research Data Shows
If you’re planning a media buy in today’s fragmented landscape, the latest data from The Record -- a quarterly audio report powered by Nielsen...
Borrell Associates Adjusts Local Advertising Forecasts, Shows Brighter Picture for AM/FM Radio
AM/FM radio was the only medium that was projected to see a revenue decrease. That decrease, however, has been revised to be less steep than originally believed.