Tag: AM/FM Radio
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How Radio Can Void the Risk of Joining the Island of Misfit Media
The assignment, then, for radio is to come up with ways to make itself useful in a way that people will not abandon.
Is AM/FM Radio Still Worth It For Listeners Despite the Commercial Conundrum?
It’s a wonderful research question without a conclusive answer.
Podcasts Now Equal AM/FM Radio in 18 to 29 Demo, Edison Research Data Shows
A new milestone in audio consumption has been reached. Edison Research’s latest Share of Ear study reveals that podcast listening among 18- to 29-year-olds...
Why News/Talk Radio Hosts Should Still Prioritize Their Live Audiences in an On-Demand/Podcast World
The live radio show is -- and needs to be -- the flagship product. It feeds the podcast. Not the other way around.
64% of Ad Supported Audio Listening Spent with AM/FM Radio, New Nielsen and Edison Research Data Shows
If you’re planning a media buy in today’s fragmented landscape, the latest data from The Record -- a quarterly audio report powered by Nielsen...
Borrell Associates Adjusts Local Advertising Forecasts, Shows Brighter Picture for AM/FM Radio
AM/FM radio was the only medium that was projected to see a revenue decrease. That decrease, however, has been revised to be less steep than originally believed.
Quu CEO Steve Newberry Sees a Bright Future for Visual Radio Ads
"There's a ton of opportunity, but we're beginning to get our legs beneath us."
Digital Advertising Grows 14% in 1st Quarter While Broadcast Radio and TV Fall, New MoffettNathanson Data Shows
“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."
At-Work AM/FM Radio Listening Jumps 10% in 2025, Edison Research Data Shows
The news of expanded AM/FM radio listening comes on the heels of a report that 64% of companies have now asked employees to return to the office in at least some capacity.
Heaviest Radio Listeners Utilizing AM/FM Radio Dropped 18% in Decade, Jacobs Media Techsurvey 2025 Data Shows
Coinciding with that drop was the rise of listening in digital apps.