Tag: AM/FM Radio
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Digital Advertising Grows 14% in 1st Quarter While Broadcast Radio and TV Fall, New MoffettNathanson Data Shows
“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."
At-Work AM/FM Radio Listening Jumps 10% in 2025, Edison Research Data Shows
The news of expanded AM/FM radio listening comes on the heels of a report that 64% of companies have now asked employees to return to the office in at least some capacity.
Heaviest Radio Listeners Utilizing AM/FM Radio Dropped 18% in Decade, Jacobs Media Techsurvey 2025 Data Shows
Coinciding with that drop was the rise of listening in digital apps.
Radio Must Learn From Its Past to Strengthen Its Future
Instead of letting April Fool’s Day pass with fun jokes and then going back to our day-to-day lives on April 2, how about if we consider an updated way to show the power of radio?
Audio Better Brand Builder Than TV for Financial Services, Westwood One Data Shows
Despite the advantages that audio advertising offers, only 4.8% of advertising from financial brands was spent with AM/FM radio, the Westwood One data shows.
Kent Phillips Believes in the Power of AM/FM Radio and Has the Data From FMR Associates to Prove It
"You get this feeling that radio's dying or there's something going on. In reality, it's just been stable."
AM/FM Radio Dominates Time Spent Listening By Audio Users, Nielsen/Edison Research Data Shows
During the months of July, August, and September, listeners spent 67% of their daily time with ad-supported audio with radio.
Westwood One Touts Radio’s Strength But Misses Key Points
"If we truly insist on comparing ad-supported platforms, we have to consider that the market has exponentially expanded with the global reach of radio stations thanks to the Internet."
Android Auto Update to Feature AM/FM Radio Functionality
The new features will be unveiled in the version 12.8 update of the app, which is likely to be released in the coming weeks.
Audio Advertising Research: Insights for Radio Ad Buyers
Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital...