Tag: AM/FM Radio
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AM/FM Radio Most Trusted News Source, New Survey Shows
Podcasts saw the biggest jump, elevating from 27% in 2020 to 47% in 2024.
AM/FM Radio Still Dominates Rural Areas, New Edison Report Shows
In rural areas, 43% of time spent with audio was with AM/FM radio, compared to 36% for suburban and 34% for urban dwellers.
Podcast Marketers Believe Ads More Effective Than AM/FM Radio, New Study Shows
"We’re seeing that podcasters provide an authentic and reliable safe harbor to market products to their audiences.”
AM/FM Radio Streaming Audience Doubled Since 2015, New Research Shows
In total, 13% of time spent listening is spent with AM/FM streams in people 13+. That figure represents a jump up from 6% in 2015.
NAB Pushes Back on Automaker Estimates on Cost to Keep AM Radio
The NAB pointed to data from the Congressional Budget Office that estimates the cost closer to $198 million in 2023.
Radio Sees 8-Year High in Time Spent Listening According to New Data
That 45% number is tied for the fourth quarter of 2019 as the highest percentage in recent years.
AM/FM Radio Continues Popularity in Latest Edison Research Share of Ear Study
AM/FM radio continues to be a popular choice for daily audio consumption, making up 37% of the total share.
AM/FM Radio Still Overwhelming Audio Choice for Major Auto Brand Owners
The study shows that among U.S. drivers, 59% of all audio time spent in cars is with AM/FM Radio, while 85% of ad-supported listening happens on terrestrial radio.
Radio Needs to Tell Its Story Because No One Else Will
It’s also critical to look ahead, rather than behind, and realize that while the competition is greater for ears and ad dollars.