Tag: AM/FM Radio
Browse our Latest articles!
Audio Advertising Research: Insights for Radio Ad Buyers
Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital...
AM/FM Radio Most Important In-Car Entertainment Option for Buyers, Xperi Study Shows
“Audio continues to dominate, confirming radio’s importance as vehicle entertainment’s anchor."
Women Prefer AM/FM Radio to Everything But Their Phone, New Study Shows
Traditional radio eclipsed Amazon (43%), Netflix (40%), Apple (26%), Spotify (26%) and TikTok (24%) among other strong digital audio and video brands.
Fight Against Radio Royalty Payments Earns House Majority
“We thank these 225 members of the House for their unwavering support, helping to safeguard the future of local broadcasting and our commitment to serving the public."
AM/FM Radio Most Trusted News Source, New Survey Shows
Podcasts saw the biggest jump, elevating from 27% in 2020 to 47% in 2024.
AM/FM Radio Still Dominates Rural Areas, New Edison Report Shows
In rural areas, 43% of time spent with audio was with AM/FM radio, compared to 36% for suburban and 34% for urban dwellers.
Podcast Marketers Believe Ads More Effective Than AM/FM Radio, New Study Shows
"We’re seeing that podcasters provide an authentic and reliable safe harbor to market products to their audiences.”
AM/FM Radio Streaming Audience Doubled Since 2015, New Research Shows
In total, 13% of time spent listening is spent with AM/FM streams in people 13+. That figure represents a jump up from 6% in 2015.
NAB Pushes Back on Automaker Estimates on Cost to Keep AM Radio
The NAB pointed to data from the Congressional Budget Office that estimates the cost closer to $198 million in 2023.
Radio Sees 8-Year High in Time Spent Listening According to New Data
That 45% number is tied for the fourth quarter of 2019 as the highest percentage in recent years.