"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
This is the moment where leaders in the format have two choices. You can plug your ears and shout “la, la, la, la, la,” or you can do something about it.
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."