"Disney+ and Hulu have built powerful streaming destinations with incredibly passionate fan communities, making them ideal partners to expand the reach of these beloved iHeartPodcasts."
"There is so much new breaking news every day in the world of sports. It’s not playing ‘Stairway to Heaven’ again. Literally, every time you tune in there is something new going on."
This is the moment where leaders in the format have two choices. You can plug your ears and shout “la, la, la, la, la,” or you can do something about it.
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
"Disney+ and Hulu have built powerful streaming destinations with incredibly passionate fan communities, making them ideal partners to expand the reach of these beloved iHeartPodcasts."