Tag: AM Radio
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Why News/Talk Radio PDs Must Reexamine News, Sports, Weather, and Traffic Reports
I argue that the information expenses are some of the most important dollars in your budget.
Why Talk Radio Can’t Ignore Pop Culture in a Fragmented Media World
Knowing who’s who and what’s what in the culture doesn’t mean that you shouldn’t act your age.
Why News/Talk Radio Hosts Should Still Prioritize Their Live Audiences in an On-Demand/Podcast World
The live radio show is -- and needs to be -- the flagship product. It feeds the podcast. Not the other way around.
How Every News/Talk Radio PD Should Grade Their Hosts on Selecting Topic A
One of the attributes of a great talk show host is that they know a little something about everything.
News Fatigue Is Real — And It’s Reshaping Media Consumption
When your paycheck, your employment, and your family are affected, they’ll pay attention. Be ready to make those connections when they become apparent
The Death of Hulk Hogan Proved News/Talk Radio Can Be More Than Just Politics
For someone who has pounded the table saying news/talk radio needs to be more than just politics, I was proud of the industry's reaction to the death of Hulk Hogan.
What the Coldplay Couple Teaches About Office Relationships in Radio
You are a powerful member of the media. You’re likely quite attractive to co-workers and listeners. If you let your guard down, you could easily lose everything.
What Shane Gillis Hosting the ESPYs Can Teach News/Talk Radio About Risk Taking
Don't always play it safe because it's easy. Take calculated risks. That's what ESPN did.
Understanding The News/Talk Radio Audience Is Key to Surviving in a Podcast World
If you are not focused on your ideal listener, you are dead.
How Local Knowledge Separates Great Radio Talent from Out-of-Mark Hosts
While the internet helps with that research, you really have to go out and experience regular daily life for a while to get enough local knowledge to sound like a local.