Tag: AM Radio
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BNM Summit Highlights Power of Local Radio in a Changing Media Landscape
The value in attending an event like this is for local stations to put faces and personalities to those they work with at their networks and provide valuable station feedback.
Why News/Talk Radio Should Stop Chasing Logos and Start Serving the Audience
If your station sucks, a rebrand without an actual plan will fall flat.
What News/Talk Radio Can Learn from the Pumpkin Spice Latte Craze
Too many stations and brands look at their competitors and think, “We should do that too.”
How Talk Radio Personalities Can Protect Their Jobs by Supporting Sales Teams
If your endorsements are sold out, you will be very difficult to fire.
Why News/Talk Radio Can’t Avoid the Real ‘Bread and Butter’ Issues
Don’t let the whirlwind pace of “news” distract you from the topics directly affecting your audience.
Radio Pros: Stop Saving Your Industry Pep Talks for National Radio Day
The only thing that will sink radio as a viable platform for high-quality content distribution and engaging advertising opportunities is the industry itself.
Why the Spirit of National Radio Day Needs to Be Carried Forward Every Day
It sparks nostalgia, it encourages pride, and it lets us celebrate the work we do. But if the celebration stops there, we’re wasting a chance to keep radio top of mind in the conversations that matter.
National Radio Day Celebrated By News/Talk Format
National Radio Day has been celebrated since the 1990s, but began to gain more traction with the rise of social media in the early 2010s.
What Is News/Talk Radio’s Next Big Idea?
The industry needs to ask itself: are we planning ahead for what to do when there’s nothing big on the calendar, or are we content to wing it until the next political circus comes to town?
Why News/Talk Radio PDs Must Reexamine News, Sports, Weather, and Traffic Reports
I argue that the information expenses are some of the most important dollars in your budget.