"When we go to the Olympics, there are limitations on what we can do. And as good as it is for hockey, it isn’t good if the NHL disappears for two and a half weeks."
"It’s important that I know what’s going on and keeping the people informed yet entertained. I like to be on the same level as the fans, because that’s truly what I am. A fan."
This is the moment where leaders in the format have two choices. You can plug your ears and shout “la, la, la, la, la,” or you can do something about it.
Phil’s Future Five is me doing the work for you and finding records currently outside the Top 30 in their respective formats that are positioned to break.
Every outlet has different priorities and different demographics they are reaching. I get it. But I truly believe you should be treating your newsletter like a radio host treats their show.
"Strategically integrating storytelling into a station’s structure proves to listeners that your channel knows the scene. That you’re willing to put in the time and effort to utilize your hired talent to prove it to the audience."
"The window between 10:45 and 11 a.m. ET averaged 26.0 million viewers as play-by-play voice Kenny Albert delivered the decisive call that secured the United States’ first Olympic men’s hockey gold medal since 1980."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."