"Baseball needs good press, smart marketing, and a locked-in audience. The Super Bowl provided exactly that opportunity. Instead, MLB once again struck out looking."
"Next year, NFL executives would be well served by walking the tailgate acreage of Lucas Oil Stadium, Soldier Field, or Levi’s Stadium. Listen to what pours out of speakers before kickoff."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."