"Beginning today, our top priority for the combined company is to continue to relentlessly serve audiences and partners, while reinforcing the openness and choice that is the essence of the Roku platform."
Instead of national outlets grooming their next star internally, they’re scouring the internet for creators who have already proven they can generate an audience.
If a station only mentions a viral moment on-air, it misses a massive opportunity. Pop culture content can live across social media, newsletters, TikTok, and the station app.
"Beginning today, our top priority for the combined company is to continue to relentlessly serve audiences and partners, while reinforcing the openness and choice that is the essence of the Roku platform."
"The move follows Eisen’s return to ESPN more than a year ago after a stint on Roku. Since then, he has also anchored SportsCenter and hosted the podcast This Was SportsCenter: Stories from the Set."