"My bosses have given me these opportunities. And whatever that is, I want to try to dominate that box. Whatever that box is, I want to maximize it. I want to make it grow and bloom and flourish with resonance that far surpasses what I had maybe hoped for."
"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."
"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."
McKay was with Max Media’s 97.3 The Eagle in Virginia Beach from 1999 to 2019. He then moved to the label side where he was Dir./Southeast Regional Promotion for Riser House from 2019-2020.
"YouTube held its position as the top media company in Nielsen’s April 2025 Media Distributor Gauge report, capturing 12.4% of audiences’ time spent watching television."
"If you were the GOAT, and if you were the authoritative figure when you’re on a major network like this, you’re a part of the broadcast, the coverage, it’s going to speak volumes.”
"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."
"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."
This isn't a fair fight, and it never really has been. Broadcast radio and television didn't just bring a spoon to a knife fight here. It brought a feather duster to a bazooka battle.