“We have to stitch together what is really three different markets - Jersey, the five boroughs and Long Island (plus upstate and SE Connecticut) into one cohesive brand. It's a lot of ground to cover!”
This is the juiciest red meat imaginable dangling off the entertainment bone for news/talk radio hosts. And many didn't jump on it like they were starving.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."