When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.
This new agreement is integral to Mississippi State Athletics’ success as we continue elevating our revenue generation, sponsorship opportunities, content and storytelling, NIL activations for student-athletes and fan experience in the new, ever-evolving world of college athletics.”