"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
"Barrett Media’s rise to success has been because of the power to think differently, be recognized, and create community for a better tomorrow—all fueled by the many voices who contributed to this platform, and many more for years to come"
In her new role, Southern will oversee operations for Classic Rock “Eagle 98.1” Country “100.7 The Tiger,” Sports “ESPN 104.5”/104.9 KNXX, and “Talk 107.3.”
The station will celebrate the anniversary with five months of giveaways to thank listeners for 40 years. Since signing on, the station has been in the Top 40 format.
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”