"There have been a lot of people asleep at the wheel, allowing the average sports fan to be gouged by the average sports league. I think about this all the time because eventually they'll put everything behind a paywall if they can."
"We’re combining trusted reporting with powerful voices, and massive distribution from Yahoo Sports to deliver the most comprehensive coverage of college sports in this new era"
"According to Bloomberg, the deal is worth a reported seven figures and is one of two new licensing partnerships designed to add a more conversational, pop culture-infused layer to The Athletic’s sports coverage"