Tag: Bob Lawrence
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Why We Can’t Quit Christmas Music
"The secret to Christmas music’s power is simple: it creates true inner joy."
The Chasm Between Clients and Radio Sellers
"We need to remind our customers that branding is not an expense. It is an investment in the life and health of their company."
Why Clients Who Think Radio Advertising is Dead Are Dead Wrong
"If clients are ignoring a medium that still dominates reach, owns local markets, and delivers affordable impact, they’re not “innovative” - they’re leaving money on the table."
How to Interview Radio Candidates Without Making It Awkward
People open up when they feel heard, and you’ll learn a lot more if you let them take their time and fill the space first.
Is a College Degree Still Worth It in 2025?
"It’s time to break the cycle of blindly sending teenagers into six figures of debt for a piece of paper that may or may not pay off."
Why the Apple iPhone 17 Is More Than a Phone — It’s a Status Symbol
"The iPhone 17 and Apple Watch Ultra 3 aren’t just gadgets; they’re lifestyle markers."
What Radio Can Learn from ‘Dateline’, 20/20 and Other True Crime Podcasts
"It’s never the facts that keep people listening; it’s the way you tell the story."
How Can Radio Best Address the Anniversary of September 11th?
"A simple, heartfelt acknowledgment of the lives lost, the families impacted, and the heroism shown ensures that listeners know you recognize the significance, emotional impact, and power of the day"
Bob Lawrence Is Joining MacDonald Broadcasting Saginaw
Lawrence, also a columnist for Barrett Media, will return to Michigan as Market Manager for MacDonald Broadcasting in Saginaw.
Bob Lawrence To Exit Seven Mountains Media Parkersburg WV
Bob Lawrence, General Manager/Market Manager for Seven Mountains Media in Parkersburg, WV, is leaving the cluster to pursue another opportunity.