Tag: Brian Shactman

Our business is changing all the time, and if you’re not trying to learn from others and what’s trending, you’ll be doing something else … soon.

As I gear up for this incredible -- some would say historic -- stretch of time, I finally am willing to take a side on one particularly thorny issue.

Maybe you already follow all your instincts, but if not, go in one day and do exactly what you want and not just what you think you should do.

If we are going to survive and even – dare I say – thrive, then we must be able to pivot, especially when the marketplace tells you so in such glaring fashion.

As a self-avowed independent, the morning show is perfect for me. I react in real time and make a concerted effort to look at all sides of an issue, while making the show (hopefully) a safe space for Democrats and Republicans alike. Can the same be said after 9 AM?

Having open lines of communication with sales can only help.

But locally -- in 2024 -- in small and mid-sized markets, the money isn’t there. Should we find it?

Both can get more attention in the marketplace by doing things differently, generate positive energy, and most importantly, generate legitimate content people might actually want to see and hear.

There are plenty of people out there in both radio and television who don’t care – and don’t prepare.

If you think about career death so much that it detracts from being in the moment, maybe it really is time to move on.