Tag: Brian Shactman

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The Return Of The Pretty Reckless AND The Return Of The Record Release Party

"When you're a music brand, these events matter. Artists matter."

Laid Off By Innovation? Use AI To Get Hired Faster

"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

When Your Stream and App Matter Most

As media consumers, we often follow the path of least resistance, so media companies need to make it as simple and easy as humanly possible.

How TikTok Made the Radio Star

“When I started reporting at WBZ, it was audio-only, but then the bosses chose me to get the TikTok up and running. I was hesitant at first, but they were right. It's been a total game-changer.”

Can AM Radio Survive 20th-Century Thinking in a 21st-Century World?

I host an AM radio show on a legacy station with an aging but robust audience. Can we get bigger? Younger? More diverse?

Twitter vs. X: After the Hot Takes Settle

The majority of responses to the change have been negative, yet those who hold faith in Musk say it’s the beginning of the end of Twitter as a news/information platform and the beginning of Twitter as the so-called everything app

Threads Isn’t Likely to Achieve Much Adoption From Politicians or Political Media

DeSantis, Christie, and Trump aren’t even on it, while no one in the race has more than 35,000 followers.

How Negative News Affects America’s Reputation

Whenever I travel outside of the United States, I embark on an informal fact-finding mission...How are Americans perceived by non-Americans?

Potential Coup in Russia Shows Twitter Isn’t So Bad After All

The only place for the average-but-curious news consumer to find anything truly insightful was, yes, Twitter.

Life in AM Radio is Tougher For Those Who Can’t Work Well Outside The Sandbox

"I am totally happy. And I’ve totally changed how I operate."

Twitter Subscriptions About to Be Tested

Some major names are about to give it a go, and if it works for them, perhaps, it will work someday for you and for me.

5 New Additions to Barrett News Media

"All five of these folks have great knowledge and experience inside the industry."

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Laid Off By Innovation? Use AI To Get Hired Faster

"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Paul Finebaum Reflects on His Legacy in Receiving the Sports Media Lifetime Achievement Award

"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."