Tag: Brian Shactman

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Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?

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"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

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“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

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"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

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"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

When Your Stream and App Matter Most

Columns BNM Staff BNM Staff -
As media consumers, we often follow the path of least resistance, so media companies need to make it as simple and easy as humanly possible.

How TikTok Made the Radio Star

Columns BNM Staff BNM Staff -
“When I started reporting at WBZ, it was audio-only, but then the bosses chose me to get the TikTok up and running. I was hesitant at first, but they were right. It's been a total game-changer.”

Can AM Radio Survive 20th-Century Thinking in a 21st-Century World?

Columns BNM Staff BNM Staff -
I host an AM radio show on a legacy station with an aging but robust audience. Can we get bigger? Younger? More diverse?

Twitter vs. X: After the Hot Takes Settle

Columns BNM Staff BNM Staff -
The majority of responses to the change have been negative, yet those who hold faith in Musk say it’s the beginning of the end of Twitter as a news/information platform and the beginning of Twitter as the so-called everything app

Threads Isn’t Likely to Achieve Much Adoption From Politicians or Political Media

Columns BNM Staff BNM Staff -
DeSantis, Christie, and Trump aren’t even on it, while no one in the race has more than 35,000 followers.

How Negative News Affects America’s Reputation

Columns BNM Staff BNM Staff -
Whenever I travel outside of the United States, I embark on an informal fact-finding mission...How are Americans perceived by non-Americans?

Potential Coup in Russia Shows Twitter Isn’t So Bad After All

Columns BNM Staff BNM Staff -
The only place for the average-but-curious news consumer to find anything truly insightful was, yes, Twitter.

Life in AM Radio is Tougher For Those Who Can’t Work Well Outside The Sandbox

Radio BNM Staff BNM Staff -
"I am totally happy. And I’ve totally changed how I operate."

Twitter Subscriptions About to Be Tested

Columns BNM Staff BNM Staff -
Some major names are about to give it a go, and if it works for them, perhaps, it will work someday for you and for me.

5 New Additions to Barrett News Media

Columns Jason Barrett Jason Barrett -
"All five of these folks have great knowledge and experience inside the industry."
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Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

Features 0
“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

Columns 0
"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

Features 0
"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

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This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”