Tag: Brian Shactman

As media consumers, we often follow the path of least resistance, so media companies need to make it as simple and easy as humanly possible.

“When I started reporting at WBZ, it was audio-only, but then the bosses chose me to get the TikTok up and running. I was hesitant at first, but they were right. It's been a total game-changer.”

I host an AM radio show on a legacy station with an aging but robust audience. Can we get bigger? Younger? More diverse?

The majority of responses to the change have been negative, yet those who hold faith in Musk say it’s the beginning of the end of Twitter as a news/information platform and the beginning of Twitter as the so-called everything app

DeSantis, Christie, and Trump aren’t even on it, while no one in the race has more than 35,000 followers.

Whenever I travel outside of the United States, I embark on an informal fact-finding mission...How are Americans perceived by non-Americans?

The only place for the average-but-curious news consumer to find anything truly insightful was, yes, Twitter.

"I am totally happy. And I’ve totally changed how I operate."

Some major names are about to give it a go, and if it works for them, perhaps, it will work someday for you and for me.

"All five of these folks have great knowledge and experience inside the industry."