Tag: broadcasting
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Selling Advertising Starts With Selling Yourself
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...
What I Learned at The 2018 NAB Radio Show
Each year I attend the NAB Radio Show, and after a few days of meetings, attending sessions, and celebrating individual and brand achievements, I’m...
How Do You Define Digital?
Ask a few different people what the word 'digital' means to them. After you do, take note of the variety of responses that you...
A Pen and a Piece of Paper Can Change Everything
I love technology.
As I write this, I have a baseball game on a television, in a different city, that is being “cast” from my...
Hubbard St. Louis Ready For ‘Buds & Bourbons 2’
Hubbard Radio in St. Louis is hoping to capitalize on the first year success of its Buds & Bourbon promotion by bringing it back a second...
How Much Do You Value A One-On-One?
How much would you pay to attend your weekly sales meetings or your one on one with your manager?
At first glance you may be...
The Remote: A Love Poem
This week I wanted to write about the positives and negatives of selling a live remote broadcast. The older you are the more likely...
Your Body Language Says So Much
“You know what I like most about you? I like that wind blows when you move.”
I’ve written about this before, but those words were...
Are We Not Selling Sports Radio Correctly?
Earlier this week, the New York Times ran an article with the headline, “To Reach Men, Advertisers Dial In To Sports Radio.” The premise...
The 2019 Barrett Sports Media Summit Is Coming To…
There's a great quote by Henry Kissinger which I've used for many years. It says "Each success only buys an admission ticket to a...