Tag: broadcasting

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Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?

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"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

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“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

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"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

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"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

A Letter to a Young Salesman

Columns Dave Greene Dave Greene -
Ever wonder what you’d say to your younger self, the person you were when you just started in sports media sales?  Here’s what I’d...

Let the Client Decide How Much They Want to Spend

Columns Dave Greene Dave Greene -
One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...

Don’t be Afraid to Walk Away

Columns Dave Greene Dave Greene -
Let’s talk about one of the hardest things to do in our line of work: walking away. Yes, believe it or not, there are reasons...

Selling Advertising Starts With Selling Yourself

Columns Dave Greene Dave Greene -
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...

What I Learned at The 2018 NAB Radio Show

Columns Jason Barrett Jason Barrett -
Each year I attend the NAB Radio Show, and after a few days of meetings, attending sessions, and celebrating individual and brand achievements, I’m...

How Do You Define Digital?

Columns Jason Barrett Jason Barrett -
Ask a few different people what the word 'digital' means to them. After you do, take note of the variety of responses that you...

A Pen and a Piece of Paper Can Change Everything

Columns Dave Greene Dave Greene -
I love technology. As I write this, I have a baseball game on a television, in a different city, that is being “cast” from my...

Hubbard St. Louis Ready For ‘Buds & Bourbons 2’

Radio Jason Barrett Jason Barrett -
Hubbard Radio in St. Louis is hoping to capitalize on the first year success of its Buds & Bourbon promotion by bringing it back a second...

How Much Do You Value A One-On-One?

Columns Dave Greene Dave Greene -
How much would you pay to attend your weekly sales meetings or your one on one with your manager? At first glance you may be...

The Remote: A Love Poem

Columns Dave Greene Dave Greene -
This week I wanted to write about the positives and negatives of selling a live remote broadcast.  The older you are the more likely...
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Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

Features 0
“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

Columns 0
"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

Features 0
"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

Columns 0
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”