Tag: broadcasting

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Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?

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"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

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“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

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"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

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"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

Thom Brennaman Continues to Search for a Second Chance

Radio BSM Staff BSM Staff -
Brennaman has been searching for a broadcasting gig since he spoke a homophobic slur in August 2020 on a Cincinnati Reds broadcast.

John Skipper: There’s No Evidence Broadcasters Are Worth $18 Million Per Year

Television BSM Staff BSM Staff -
“I never saw a scintilla of evidence that the people in the booth change the ratings even by a smidgen. The race to hire people is mostly about internal pride."

How Do You Break The Ice When A New Player Or Coach Comes To Town?

Columns Andy Masur Andy Masur -
"How do you introduce yourself? What approach should you take? What’s the first thing you should do?"

The Irony Of MLB Wanting To Be In The Gambling Business

Columns Andy Masur Andy Masur -
"We are coming up on the 32nd anniversary of Rose accepting his permanent ban from the game he loved."

Avoiding Mistakes Takes A Team Effort

Columns Andy Masur Andy Masur -
"Trust me, in this day and age of social media, you find out very quickly when something that is said is untrue or unintentionally hurtful."

How Do You Leave An Impression On Clients?

Columns Dave Greene Dave Greene -
What do you do to stand out? In the highly competitive world of media sales, why should someone choose you?  This is something we ask...

Giving Thanks In The Sales Department

Columns Dave Greene Dave Greene -
I believe it might be law that when one is writing a column this close to Thanksgiving, you must write about what you’re thankful for. ...

How Not to Get a Job in Sports Radio: Sales Remix

Columns Dave Greene Dave Greene -
Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow...

How Not To Land a Job in Sports Radio

Columns Jason Barrett Jason Barrett -
It's happening right now. In fact, it happens every day. But nobody is there to stop you from hitting the send button before damage...

Your Customer Isn’t Always Right

Columns Dave Greene Dave Greene -
Much like we know any publicity is not really good publicity, your customers aren’t always right.  In fact, I’d venture to say in my...
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Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

Features 0
“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

Columns 0
"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

Features 0
"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

Columns 0
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”