Tag: broadcasting

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

The Past and Present of the Media Industry Must Play a Role in Shaping the Future

Columns Jason Barrett Jason Barrett -
"Take a look around the industry, which new hosts or executives have become household names as a result of a known commodity drawing attention to them?"

Beasley Media Group CEO Caroline Beasley Joins the 2024 BSM Summit for the Day 1 Keynote Conversation

Columns Jason Barrett Jason Barrett -
"Under her leadership, Beasley Media Group has operated sports radio's top performer, 98.5 The Sports Hub in Boston."

If Nick Saban Joins ‘College GameDay,’ Will He Be Any Good?

Columns Andy Masur Andy Masur -
“I’m going to keep working. I don’t want to get up and watch Netflix. I know there’s some opportunities out there for me somewhere."

Media Executives Are Missing The Mark If They’re Not Promoting Brand Progress

Columns Jason Barrett Jason Barrett -
I wonder if you've thought about how much more you gain vs. what you lose by having your brand story told.

6 Play by Play Problems Courtesy of a Talk Radio Program Director

Columns Peter Thiele Peter Thiele -
"The easier that you make it for the listener to understand what is happening, the more value you present."

Thom Brennaman Continues to Search for a Second Chance

Radio BSM Staff BSM Staff -
Brennaman has been searching for a broadcasting gig since he spoke a homophobic slur in August 2020 on a Cincinnati Reds broadcast.

John Skipper: There’s No Evidence Broadcasters Are Worth $18 Million Per Year

Television BSM Staff BSM Staff -
“I never saw a scintilla of evidence that the people in the booth change the ratings even by a smidgen. The race to hire people is mostly about internal pride."

How Do You Break The Ice When A New Player Or Coach Comes To Town?

Columns Andy Masur Andy Masur -
"How do you introduce yourself? What approach should you take? What’s the first thing you should do?"

The Irony Of MLB Wanting To Be In The Gambling Business

Columns Andy Masur Andy Masur -
"We are coming up on the 32nd anniversary of Rose accepting his permanent ban from the game he loved."

Avoiding Mistakes Takes A Team Effort

Columns Andy Masur Andy Masur -
"Trust me, in this day and age of social media, you find out very quickly when something that is said is untrue or unintentionally hurtful."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."