Tag: BSM
Browse our Latest articles!
You’ve Got 6 Weeks. What’s Your Game Plan?
"You have a deadline of 11/6 and first in the boat will get the opportunity."
Meet Danny C – The Top Dog On WFAN’s Sales Staff
"They are actively listening and on top of that with their heart. And listeners will buy from advertisers in sports. Make sure your clients understand that."
Make It Easy For Clients To Say Yes To Signing Long Term
"It seems like a lot of work, but it doesn’t have to be."
5 Ways To Find New Clients Without Making Cold Calls
"You don’t have to just smile and dial strangers. We have a lot more than that right at our disposal."
How Many Ads Should I Run?
"It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again."
Radio Must Do More With Less
"How many of your current on air people could be in sales? How many sales reps could be on the air? Have we ever asked them?"
Anatomy of a Broadcaster: Marv Albert
"His personality makes his broadcasts great."
Anatomy of A Broadcaster: Kevin Harlan
"Harlan has made some big calls in his career and has also gone viral for others. Why? Because he separates himself from other broadcasters with his personality and sense of humor."
The BSM Staff Pays Tribute To Mike Golic
"Mike and Mike used to embrace the slogan "What Makes Them Different, Makes Them Great," but in reality, what made Mike Golic special was that he never changed who he was."
Anatomy of a Broadcaster: Bob Costas
"David Letterman’s NBC show would have him on doing comedy bits, making him announce elevator races in 30 Rockefeller Plaza in his serious, network style. He really feels like those appearances helped break him in."