Tag: BSM
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The BSM 64: 16 Ways to Impact Your Airwaves
"BSM President Jason Barrett offers 16 items that anyone can implement to impact their station in a positive manner."
Sports Radio’s Fundamentals Need Some Fine Tuning
"After sampling 13 shows in 2 weeks, Jason Barrett says sports radio programs need to fine tune their fundamentals."
Darrin Jackson Was Ready For His Curveball
"Entering his 11th season in the booth, Darrin Jackson has become a fixture on White Sox broadcasts."
Alfred Williams Exits 104.3 The Fan
"104.3 The Fan's popular afternoon show 'The Drive' has been broken up as Alfred Williams has chosen to leave the radio station."
You Don’t Have To Give In To Every Client Request
"In a lot of these cases, we’ve become our own worst enemy"
Thank You For Supporting The 2019 BSM Summit
"Jason Barrett provides a recap of the 2019 BSM Summit in Los Angeles."
The 3 Commandments Of Selling Sports Radio
"For us in media sales, I think our overall message about marketing and advertising should be constantly reinforced to people we meet and talk with."
Don’t Let Your Client Be An Example Of Bad Advertising
"Creativity is such a huge part of the sports radio sell and that should extend to the spots we air for our clients."
Don’t Rely On Ratings To Make Sales
"Remember, we want to be thinking about the renewal and if ratings are what gets you the sale, and those ratings drop, what now?"