Tag: BSM

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Could FOX Sports Radio Be Headed For a Post-Colin Cowherd Era As Early As 2028?

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"If FOX Sports Radio wants to maintain its position atop the syndicated sports radio space, it must have a succession plan ready long before 2028 arrives. Not just for Dan Patrick, but based on his recent comments, Colin Cowherd as well."

Fox News Doesn’t Need Your Trust to Win

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Viewers don't tune into Fox News because they think it's the most accurate account of the day's events. They tune in because it reflects how they already see the world. That's a far stickier habit than trust ever was.

LBF and Adam-12 Launch New Morning Show at WROR Boston

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"I hate to say it's a slice of life, but it is our unique takes on the absurd nature of what is going on everywhere."

How Local Talk Radio Hosts Can Own the Iran Deal Story

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You're the person posted up at the corner of the bar having the real conversations. This isn't about being pro- or anti-any administration. It's about sounding like a real person, not a press briefing.

The BSM 64: 16 Ways to Impact Your Airwaves

Columns Jason Barrett Jason Barrett -
"BSM President Jason Barrett offers 16 items that anyone can implement to impact their station in a positive manner."

Sports Radio’s Fundamentals Need Some Fine Tuning

Columns Jason Barrett Jason Barrett -
"After sampling 13 shows in 2 weeks, Jason Barrett says sports radio programs need to fine tune their fundamentals."

Darrin Jackson Was Ready For His Curveball

Columns Andy Masur Andy Masur -
"Entering his 11th season in the booth, Darrin Jackson has become a fixture on White Sox broadcasts."

Alfred Williams Exits 104.3 The Fan

Radio Jason Barrett Jason Barrett -
"104.3 The Fan's popular afternoon show 'The Drive' has been broken up as Alfred Williams has chosen to leave the radio station."

You Don’t Have To Give In To Every Client Request

Columns Dave Greene Dave Greene -
"In a lot of these cases, we’ve become our own worst enemy"

Thank You For Supporting The 2019 BSM Summit

Columns Jason Barrett Jason Barrett -
"Jason Barrett provides a recap of the 2019 BSM Summit in Los Angeles."

2019 BSM Summit – Day 1

Columns Jason Barrett Jason Barrett -
"The key takeaways from Day 1 of the 2019 BSM Summit ."

The 3 Commandments Of Selling Sports Radio

Columns Dave Greene Dave Greene -
"For us in media sales, I think our overall message about marketing and advertising should be constantly reinforced to people we meet and talk with."

Don’t Let Your Client Be An Example Of Bad Advertising

Columns Dave Greene Dave Greene -
"Creativity is such a huge part of the sports radio sell and that should extend to the spots we air for our clients."

Don’t Rely On Ratings To Make Sales

Columns Dave Greene Dave Greene -
"Remember, we want to be thinking about the renewal and if ratings are what gets you the sale, and those ratings drop, what now?"
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Popular

Fox News Doesn’t Need Your Trust to Win

Columns 0
Viewers don't tune into Fox News because they think it's the most accurate account of the day's events. They tune in because it reflects how they already see the world. That's a far stickier habit than trust ever was.

LBF and Adam-12 Launch New Morning Show at WROR Boston

Features 0
"I hate to say it's a slice of life, but it is our unique takes on the absurd nature of what is going on everywhere."

How Local Talk Radio Hosts Can Own the Iran Deal Story

Columns 0
You're the person posted up at the corner of the bar having the real conversations. This isn't about being pro- or anti-any administration. It's about sounding like a real person, not a press briefing.

Why Rock is in the ‘Group of Death’

Columns 0
"Let's fire up a few World Cup-isms and hit the pitch."