Tag: BSM

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How Shannon Terry Built On3 Into a Powerhouse in College Sports Media

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"We wanted to be more than a media company. We wanted to be a platform and community. We had 25 years of building communities already, so we built On3 to connect that ecosystem."

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

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“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

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“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

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"It was one of those places where I really got to mess up and find my voice,"

The BSM 64: 16 Ways to Impact Your Airwaves

Columns Jason Barrett Jason Barrett -
"BSM President Jason Barrett offers 16 items that anyone can implement to impact their station in a positive manner."

Sports Radio’s Fundamentals Need Some Fine Tuning

Columns Jason Barrett Jason Barrett -
"After sampling 13 shows in 2 weeks, Jason Barrett says sports radio programs need to fine tune their fundamentals."

Darrin Jackson Was Ready For His Curveball

Columns Andy Masur Andy Masur -
"Entering his 11th season in the booth, Darrin Jackson has become a fixture on White Sox broadcasts."

Alfred Williams Exits 104.3 The Fan

Radio Jason Barrett Jason Barrett -
"104.3 The Fan's popular afternoon show 'The Drive' has been broken up as Alfred Williams has chosen to leave the radio station."

You Don’t Have To Give In To Every Client Request

Columns Dave Greene Dave Greene -
"In a lot of these cases, we’ve become our own worst enemy"

Thank You For Supporting The 2019 BSM Summit

Columns Jason Barrett Jason Barrett -
"Jason Barrett provides a recap of the 2019 BSM Summit in Los Angeles."

2019 BSM Summit – Day 1

Columns Jason Barrett Jason Barrett -
"The key takeaways from Day 1 of the 2019 BSM Summit ."

The 3 Commandments Of Selling Sports Radio

Columns Dave Greene Dave Greene -
"For us in media sales, I think our overall message about marketing and advertising should be constantly reinforced to people we meet and talk with."

Don’t Let Your Client Be An Example Of Bad Advertising

Columns Dave Greene Dave Greene -
"Creativity is such a huge part of the sports radio sell and that should extend to the spots we air for our clients."

Don’t Rely On Ratings To Make Sales

Columns Dave Greene Dave Greene -
"Remember, we want to be thinking about the renewal and if ratings are what gets you the sale, and those ratings drop, what now?"
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Popular

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

Features 0
“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

Features 0
“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

Features 0
"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

Columns 0
"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."