Tag: BSM

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How Shannon Terry Built On3 Into a Powerhouse in College Sports Media

"We wanted to be more than a media company. We wanted to be a platform and community. We had 25 years of building communities already, so we built On3 to connect that ecosystem."

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

"It was one of those places where I really got to mess up and find my voice,"

Make The Most of the First Week Of 2019

"There is no time of the year where there isn’t something happening in sports that you could tie advertisers around."

Dave Greene’s Best Columns of 2018

"BSM Columnist Dave Greene reflects back on some of his favorite columns from the past year."

BSM Summit Adds Sessions on Sports Betting, eSports, Podcasting & Research

"DraftKings, FanDuel, Daryl Morey, Jared Jeffries, Ari Segal, Daniel Cherry, Amplifi Media, and Coleman Research will be part of the 2019 BSM Summit schedule."

101 ESPN Inks 5-Year Extension with ESPN Radio

101 ESPN – the Pride of St. Louis Sports – has signed a five-year contract extension with the ESPN Radio Network, effective January 1, 2019. The...

Do Your Job Like You Own The Company

"In our daily lives, there are a couple of things that come to mind that can put us in the mode of running our business like we are owners."

All Press is Not Good Press

The Christmas season is supposed to be a joyous one for many. But in 2018, Santa Claus and a 70 year old Christmas song...

Sports Radio Sales: The Movie

"Think WKRP in Cincinnati only with the whole focus on the sales team."

Something To Bet On

By nature I'm passionate about the radio industry and quick to defend it. Two decades of labor, five market stops, hundreds of relationships, and...

How Do You Leave An Impression On Clients?

What do you do to stand out? In the highly competitive world of media sales, why should someone choose you?  This is something we ask...

iHeart Flips 97.3 FM to Sports in Milwaukee

The competitive battle for sports radio supremacy in Milwaukee is heating up. Following Good Karma's decision to move their sports talk programming to the...

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Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."