"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."
There are certainly some influential power couples currently in sports media. Hannah Storm and Dan Hicks, Shae and Jordan Cornette, and the newly married...
When Tracy Wolfson garnered her first Sports Emmy Award victory earlier in the year, it completed a whirlwind stretch of multiplatform broadcasts across different...
Ahead of kickoff for regular season play in the NFL, preseason viewership remained strong across various platforms despite competing with the end of the...
CBS Sports HQ will be launching College Football Pregame this season, a new three-hour Saturday morning studio show that will highlight the latest news,...
CBS Sports secured record-breaking viewership of its broadcasts within the NFL last year, attaining the most-watched regular season since the league returned to the...
"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."