Some might argue that every company needs a disaster plan. In theory, that sounds fine. In practice, though, there are situations so rare and so devastating that they fall outside the scope of reasonable preparation.
"If sports radio adapted during COVID to address audience shifts toward on-demand and visual content, it can adapt now to ensure live talent are safe during events"
It is one thing to report tragedy. It is another to receive the phone call, read the bulletin, or have a producer whisper in your ear that your friend has just been killed.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."