Every time you pass on Ella, you're actively choosing a lesser song, then wedging that lesser choice into an hour with 20 minutes of commercials, a weather report nobody needs because windows exist, and a traffic report nobody needs because we have Waze — and then wonder why your AQH is down.
"When all those things come together, it just works so well. I've learned that usually a piece of content or a story that works on the radio will work on social media."