Pop programmers hear melodies. AC programmers hear something more interesting than another Maroon 5 song. AAA programmers hear musicianship and the chance to play someone without a man bun.
CHR needs to engage younger listeners and the only way to do it is first to learn to talk to them and that’ll mean innovating and trying new content on the air and probably returning to some vintage tactics that will feel new again as its been so long since they’ve been used.
"I am excited to take fans closer to the action, consistently providing content that gets people up close with their favorite players, coaches, and prominent figures in the state of Michigan and beyond."