Tag: CNA
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Radio Ads Work Best When They Tell a Great Story
I was recently with a client, and during the CNA, she used a phrase I have rarely heard before from a client. “I simply want someone to tell our story.”
Advertising Sales And Creating ‘Deep Footprints in the Sand’
When I worked for AMFM, Inc. I remember meeting with CEO Jimmy de Castro, who talked about creating “Deep Footprints in the Sand.”