"As we prepare to tip off our second season of NBA on Prime, we’re thrilled to present an exceptional lineup of games featuring the league's biggest stars, iconic rivalries, and high-stakes matchups within the Emirates NBA Cup and expanded postseason coverage, including our first-ever exclusive Eastern Conference Finals."
"The 2025-26 NBA Regular Season on ABC and ESPN averaged 1.9 million viewers through 80 telecasts, up 11% from the year before and the network's best mark since 2018-19."
All news outlets spiked upon live breaking news coverage with Fox News — already the weekday afternoon leader in cable news — leading in total viewers.
Playing with numbers and technicalities is a function of what the media does today. Since the average person just reads the headline, viewers will likely move on if it confirms their own bias.
"As we prepare to tip off our second season of NBA on Prime, we’re thrilled to present an exceptional lineup of games featuring the league's biggest stars, iconic rivalries, and high-stakes matchups within the Emirates NBA Cup and expanded postseason coverage, including our first-ever exclusive Eastern Conference Finals."
"The 2025-26 NBA Regular Season on ABC and ESPN averaged 1.9 million viewers through 80 telecasts, up 11% from the year before and the network's best mark since 2018-19."
"Our 2026-27 schedule not only features elite matchups on the biggest stages possible, but new programming innovations designed to build off last year’s resounding successes."