Tag: Country

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

What Radio Can Learn From the Global Journey of Brian Thomas’ Success

"Reinvention in our business is far from a detour. Instead, we should treat reinvention as part of our ongoing professional growth."

Music Radio Must Stop Cloning Playlists And Start Creating Culture

"Music radio always grows when an individual is willing to risk a little discomfort for new music discovery. If radio wants to matter tomorrow — or today — it can’t just reflect pop culture. Radio has to create it."

Radio in the Age of TikTok: Why Quick, Clear Openings Win More Listeners in Hot AC

In the battle for attention, brevity is power. Say it quickly, say it clearly, and say it in a way that makes the listener want more.

One Year Later: Key Takeaways on Music Radio Coverage

Music radio isn’t just about playlists or ratings; it’s about culture, lifestyle, nostalgia, and personality.

104.7 K-Jewel To Begin Simulcasting 102.3 KOOL Las Vegas

Las Vegas market rimshot Classic Hits 104.7 K-Jewel has dropped the format in favor of a simulcast of sister station Oldies 102.3 KOOL

Everything Is Political Even Urban Radio Programming

First, I must say I have no intention of discussing politics in my weekly communication with you. But as my father used to say, “Everything is political,” and boy, was he right.

Strategy vs. Tactics in Adult Contemporary Programming

Simply put, Strategy is ‘Doing The Right Thing’.' Tactics – ‘Doing Things Right.'

Does Country Radio Still Have A Woman Problem?

“I don't want SOUNDS to clump...gender doesn't come into consideration." - Scott Roddy

AC Radio Don’t Wait To Fix The Holes In Your Fence

You hear that flaw in your presentation. Fix the obvious holes in your fence. Today.

Country Radio Seminar 2025 To Bring Back Digital Music Summit

This year, the event will feature an expanded lineup, with DMS content distributed across all three days.

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."