Tag: Country

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

What Radio Can Learn From the Global Journey of Brian Thomas’ Success

Columns Kevin Robinson Kevin Robinson -
"Reinvention in our business is far from a detour. Instead, we should treat reinvention as part of our ongoing professional growth."

Music Radio Must Stop Cloning Playlists And Start Creating Culture

Columns Kevin Robinson Kevin Robinson -
"Music radio always grows when an individual is willing to risk a little discomfort for new music discovery. If radio wants to matter tomorrow — or today — it can’t just reflect pop culture. Radio has to create it."

Radio in the Age of TikTok: Why Quick, Clear Openings Win More Listeners in Hot AC

Columns Jim Ryan Jim Ryan -
In the battle for attention, brevity is power. Say it quickly, say it clearly, and say it in a way that makes the listener want more.

One Year Later: Key Takeaways on Music Radio Coverage

Columns Jeff Lynn Jeff Lynn -
Music radio isn’t just about playlists or ratings; it’s about culture, lifestyle, nostalgia, and personality.

104.7 K-Jewel To Begin Simulcasting 102.3 KOOL Las Vegas

Radio BMM Staff BMM Staff -
Las Vegas market rimshot Classic Hits 104.7 K-Jewel has dropped the format in favor of a simulcast of sister station Oldies 102.3 KOOL

Everything Is Political Even Urban Radio Programming

Columns Ken Johnson Ken Johnson -
First, I must say I have no intention of discussing politics in my weekly communication with you. But as my father used to say, “Everything is political,” and boy, was he right.

Strategy vs. Tactics in Adult Contemporary Programming

Columns Kevin Robinson Kevin Robinson -
Simply put, Strategy is ‘Doing The Right Thing’.' Tactics – ‘Doing Things Right.'

Does Country Radio Still Have A Woman Problem?

Columns Jeff Lynn Jeff Lynn -
“I don't want SOUNDS to clump...gender doesn't come into consideration." - Scott Roddy

AC Radio Don’t Wait To Fix The Holes In Your Fence

Columns Kevin Robinson Kevin Robinson -
You hear that flaw in your presentation. Fix the obvious holes in your fence. Today.

Country Radio Seminar 2025 To Bring Back Digital Music Summit

Radio BMM Staff BMM Staff -
This year, the event will feature an expanded lineup, with DMS content distributed across all three days.

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."