"In the same way, you're going to go to ESPN or you're going to go to Paramount Plus. If you're looking for sports, you're going to go to Netflix first and foremost when you turn on the tube."
He takes over the chairmanship from Nexstar Media Group chairman and CEO Perry Sook, who will remain on the executive committee as immediate past joint board chair.
"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."