He takes over the chairmanship from Nexstar Media Group chairman and CEO Perry Sook, who will remain on the executive committee as immediate past joint board chair.
"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."