Tag: Dr. Ed Cohen
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Should Nielsen Ratings Turn Attention to More Futuristic Measurement Data?
I’m sure others can come up with interesting ideas, but the real question is: “What do we want the radio/audio audience measurement system to look like in 2030? In 2035?”
Why Both Radio and Nielsen Need to Prioritize Cume Instead of AQH
Is this a perfect solution? Of course not.
Radio Ratings Metrics At Nielsen Are Outdated — Here’s What Needs to Change
Any update to the system must take advantage of all data available today and some data that may not exist yet.
Why It’s Time for Nielsen and the Radio Industry to Reimagine Ratings
When your career prospects are contingent on whether someone wears a watch on a given day or a near-illiterate draws a line in a paper diary, that’s an unusual way to make a living.
Is AM/FM Radio Still Worth It For Listeners Despite the Commercial Conundrum?
It’s a wonderful research question without a conclusive answer.
Nielsen Channels Lynyrd Skynyrd With ‘Gimme 3 Years, Gimme 3 Years, Mister’
Until Nielsen discovers that “it ain’t no fun staring straight down a forty-four” (figuratively, not literally), I expect we’ll be seeing Nielsen back at The Jug again, looking for more ways to cut costs.
Can Nielsen Fix Its Data Processing Problems?
This is troubling, and in my view, Nielsen owes the industry an explanation.
Can Broadcast Media Compete With YouTube While Wearing the FCC Muzzle?
There will always be a market for “clean” entertainment, but a “no-holds-barred” sports talk show on broadcast radio would probably have a following.
How the Nielsen Audio Analyzer Can Help Unlock Market-Level Insights
The Audio Analyzer has value for diary markets as well.
Why NPR, SiriusXM and Others Need to Adopt a New Motto
Instead of the NFL’s pathetic “Inspire Change” slogan on the boundaries of football fields, our mantra must be “Adapt to Change”.