Tag: Dr. Ed Cohen
Browse our Latest articles!
Is Nielsen Willing to Burn Nationwide Ratings to Save Its Margins?
"We’ve seen the first crack in a 60-year reign of radio audience measurement."
The Christmas Test for Radio: Would You Want a Station Today?
Could you do something unique and make a profit at the same time? Most of the time, the answer is, “I would have loved to years ago, but no way today.”
Could AI Redefine How Radio Ratings Are Measured?
AI could take some of the “crazy” out of the system.
How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method
When will radio companies get together and tell Nielsen that the current system is not affordable anymore?
Why Leaving the Radio Business on Your Terms Matters Now More Than Ever
My advice is to think long and hard about it before you make a move, or your employer makes it for you.
Did Nielsen Overlook Radio in Selection of New Chief Client Officer?
My view is that a Chief Client Officer should work with all clients.
Why Netflix and Amazon’s New Audience Metrics Don’t Pass the Smell Test
"I agree that the MAV metric is clear and understandable. It’s also a load of cow dung."
Why TV Ratings Challenges for Nielsen Could Have Major Implications in the Radio Space
If Nielsen loses some national TV clients or is forced to lower rates in the face of stiff competition from VideoAmp, comScore, or other companies, it may look for more revenue on the audio side.
How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.
A Deeper Dive Into the Cumulus vs Nielsen Lawsuit
It wasn’t surprising that Cumulus would like greater discovery and Nielsen would prefer less.