Tag: Dr. Ed Cohen
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Is AI Really the Fix for the Overload of Streaming Ads?
I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.
What a Radio Class at WKU Can Teach the Industry About Its Future
Your feedback will help me talk to the faculty about what can be improved in terms of turning out high-quality graduates ready to take on the media world.
Can Radio Capitalize on Netflix, Spotify ‘Streamflation’ Price Hikes?
Where does radio fit in with all this? It's still free.
The Self Inflicted Wound Public Broadcasting Continues to Create
Some free advice: Don't tell listeners to find somewhere else to spend their valuable media time.
Is It Time for Cumulus Media to Sell Westwood One and Walk Away?
If a buyer could be found that doesn't own local stations, the problem goes away.
Nielsen is the Umpire That Everybody Hates
The genesis for this column came from two pieces published in the past week: one for video and one for audio.
Is Streaming Broken? AI Fraud at Deezer Makes the Case for Radio
Maybe music radio needs to be more vocal about what's going on in streaming. Music on the radio is real, and there are gatekeepers to ensure it stays that way.
The Case for Killing the FCC — And What It Would Mean for Radio
After reading this column, some group may want to head down to L Street, Northeast, in Washington, DC, carrying their "Abolish the FCC" signs!
How Nielsen’s mSurvey Brings the Diary System Into the Smartphone Era
Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.
Taking a Peak Behind the Curtain at Nielsen’s PPM Ratings System
If you are thinking, “Huh?” here are the reasonable explanations.