"Traditional television has not disappeared. The audience has not disappeared. What has disappeared is the idea that everybody is going to watch the same entertainment simply because a network tells us when it’s on."
Maybe music radio needs to be more vocal about what's going on in streaming. Music on the radio is real, and there are gatekeepers to ensure it stays that way.
If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.
"Traditional television has not disappeared. The audience has not disappeared. What has disappeared is the idea that everybody is going to watch the same entertainment simply because a network tells us when it’s on."
The Edison Research data proves what we already knew. Younger audiences put much more emphasis on their phones. You can argue that the industry misplayed that push that's been steadily growing for years. But there's also time to rectify that, too.