Tag: Dr. Ed Cohen

As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.

If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.

There was some improvement, but three advertisers were allowed to pummel me with frequencies beyond what any normal viewer should endure.

In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.

"We’ve seen the first crack in a 60-year reign of radio audience measurement."

Could you do something unique and make a profit at the same time? Most of the time, the answer is, “I would have loved to years ago, but no way today.”

AI could take some of the “crazy” out of the system.

When will radio companies get together and tell Nielsen that the current system is not affordable anymore?

My advice is to think long and hard about it before you make a move, or your employer makes it for you.

My view is that a Chief Client Officer should work with all clients.