Tag: Dr. Ed Cohen

You're probably thinking, "Ed, why should I care about all that, especially after a holiday weekend?" Both the Quadrennial Report and the Communications Marketplace Report are due this year. It matters because these reports become the basis for changing the media ownership rules.

We are living through a media revolution, and if anyone claims to know where things are going, be sure to check back in a few years and see how far their projections were from reality.

Your question may be, "Does this matter to me?" Yes, it does, because you can play the game along with Nielsen.

Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.

What Nielsen is proposing is both radical and evolutionary at the same time.

He balked at the idea of carrying the diary around along with a pen to write down entries.

To paraphrase another slogan, "They argue, you decide."

I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.

Your feedback will help me talk to the faculty about what can be improved in terms of turning out high-quality graduates ready to take on the media world.

Where does radio fit in with all this? It's still free.