Tag: Dr. Ed Cohen
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Taking a Peak Behind the Curtain at Nielsen’s PPM Ratings System
If you are thinking, “Huh?” here are the reasonable explanations.
If AI Is Part of the Audience, How Should It Be Counted?
Should AI-mediated reach be counted? My initial reaction is a qualified yes, but with conditions.
What the Cumulus-Nielsen Battle Says About Power in Radio Ratings
As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.
Is Nielsen’s One-Minute QH the Next Ratings Sugar Rush for Radio?
If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.
What ESPN Gets Wrong — and Almost Gets Right — With Streaming Ads
There was some improvement, but three advertisers were allowed to pummel me with frequencies beyond what any normal viewer should endure.
The Real Stakes of the Cumulus–Nielsen Antitrust Battle
In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.
Is Nielsen Willing to Burn Nationwide Ratings to Save Its Margins?
"We’ve seen the first crack in a 60-year reign of radio audience measurement."
The Christmas Test for Radio: Would You Want a Station Today?
Could you do something unique and make a profit at the same time? Most of the time, the answer is, “I would have loved to years ago, but no way today.”
Could AI Redefine How Radio Ratings Are Measured?
AI could take some of the “crazy” out of the system.
How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method
When will radio companies get together and tell Nielsen that the current system is not affordable anymore?