Tag: Dr. Ed Cohen

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Why Sports Radio Cannot Ignore The FIFA World Cup This Summer

"When millions of people are tuning in to the biggest sporting event on the planet, hosted in your own backyard, sports radio doesn't have the luxury of pretending it isn't happening."

Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

"It offers a voice that reminds the listener that somebody is actually there."

Is Streaming Broken? AI Fraud at Deezer Makes the Case for Radio

Maybe music radio needs to be more vocal about what's going on in streaming. Music on the radio is real, and there are gatekeepers to ensure it stays that way.

The Case for Killing the FCC — And What It Would Mean for Radio

After reading this column, some group may want to head down to L Street, Northeast, in Washington, DC, carrying their "Abolish the FCC" signs!

How Nielsen’s mSurvey Brings the Diary System Into the Smartphone Era

Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.

Taking a Peak Behind the Curtain at Nielsen’s PPM Ratings System

If you are thinking, “Huh?” here are the reasonable explanations.

If AI Is Part of the Audience, How Should It Be Counted?

Should AI-mediated reach be counted? My initial reaction is a qualified yes, but with conditions.

What the Cumulus-Nielsen Battle Says About Power in Radio Ratings

As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.

Is Nielsen’s One-Minute QH the Next Ratings Sugar Rush for Radio?

If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.

What ESPN Gets Wrong — and Almost Gets Right — With Streaming Ads

There was some improvement, but three advertisers were allowed to pummel me with frequencies beyond what any normal viewer should endure.

The Real Stakes of the Cumulus–Nielsen Antitrust Battle

In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.

Is Nielsen Willing to Burn Nationwide Ratings to Save Its Margins?

"We’ve seen the first crack in a 60-year reign of radio audience measurement."

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Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

"It offers a voice that reminds the listener that somebody is actually there."

Inside Manraze: How Def Leppard and Sex Pistols Members Formed a Trio

"Oh, he's in that bloody heavy metal band"