"When millions of people are tuning in to the biggest sporting event on the planet, hosted in your own backyard, sports radio doesn't have the luxury of pretending it isn't happening."
"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."
What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.
Maybe music radio needs to be more vocal about what's going on in streaming. Music on the radio is real, and there are gatekeepers to ensure it stays that way.
If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.
In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.
"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."
What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.