Tag: Dr. Ed Cohen
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Why Nielsen Keeps Sweetening The Deal For PPM Panelists
Your question may be, "Does this matter to me?" Yes, it does, because you can play the game along with Nielsen.
Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.
Is Nielsen’s Diary Service Headed for a Major Overhaul?
What Nielsen is proposing is both radical and evolutionary at the same time.
What a Real Nielsen Radio Diary Participant Thinks About the Process
He balked at the idea of carrying the diary around along with a pen to write down entries.
Inside the Cumulus-Nielsen Oral Arguments at the U.S. Appeals Court
To paraphrase another slogan, "They argue, you decide."
Is AI Really the Fix for the Overload of Streaming Ads?
I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.
What a Radio Class at WKU Can Teach the Industry About Its Future
Your feedback will help me talk to the faculty about what can be improved in terms of turning out high-quality graduates ready to take on the media world.
Can Radio Capitalize on Netflix, Spotify ‘Streamflation’ Price Hikes?
Where does radio fit in with all this? It's still free.
The Self Inflicted Wound Public Broadcasting Continues to Create
Some free advice: Don't tell listeners to find somewhere else to spend their valuable media time.
Is It Time for Cumulus Media to Sell Westwood One and Walk Away?
If a buyer could be found that doesn't own local stations, the problem goes away.